The plants produce various types of cement sold under brand names like Birla Cement, Birla Premium Cement, Khajuraho, Chetak, and Samrat. - Cement accounts for around 90% of BCL's total revenue. The key cement plants are located in Satna (Madhya Pradesh), Chanderia (Rajasthan), and Durgapur (West Bengal).
This study was undertaken during April - July 2018 in order to understand the brand positioning of cement brands and consumer behaviour in buying cement in Rajasthan, India.
Brand positioning is a process of presenting compelling evidence to occupy a distinctive place in the market and in the prospect's mind. Here are brand positioning examples from the top 3 brands.
The aim of the paper is to find out the factors influencing the buying behavior of consumer, awareness level of consumer, brand preference, problem faced by …
T. Ramesh, et al., (2020), this study considered Brand Perception among cement brands -An insight among consumer.The purpose of the research it reveals that the concrete organizations need to make ...
Chapter 10- Crafting the Brand Positioning - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. (1) The document discusses crafting an effective brand positioning strategy through identifying the target customers, their needs and benefits sought, and developing a value proposition that differentiates the …
The brand positioning is central to consumer's perception and preference decision. There are various attributes attached to a product or service ... These results suggest that firms producing different brands of cement may consider preference of consumers while advertising their brands.
Gain a competitive advantage through strong positioning with the help of our simple guide to generating your own brand positioning strategy.
Saudi Cement Industry- A Fundamental Analysis - Free download as PDF File (.pdf), Text File (.txt) or read online for free. This document analyzes the Saudi Arabian cement …
The document presents a brand positioning matrix comparing brands globally and in India. Globally, brands like Hermes, Louis Vuitton, and Prada are positioned as high price and high quality, while H&M and Zaara are low price. In India, brands like Nappa Dori and Da Milano position themselves as exclusive and high quality, while Baggit and Lavie …
Explore the crucial role of brand positioning in business. Insights, strategies, and examples await.
The document appears to be a project report for a study on the brand positioning of Birla Cement. This document provides an introduction and overview of the cement industry in India. It discusses the current scenario and growth of the industry.
This document is a project report on brand awareness of ACC Limited, an Indian cement manufacturer. The report includes an introduction to ACC detailing its history, operations, and awards. It also outlines the objectives of the project which are to measure brand awareness, identify competing brands, understand customer perceptions, and …
The document discusses different types of Portland cement according to ASTM standards. It provides details on 5 main types of Portland cement (Type I, II, III, IV, V) based on their chemical composition and intended uses. The document also discusses the leading cement companies in the Philippines (Holcim, Lafarge, Cemex) and provides brief summaries of …
It offers various cement products under three main brand names: Dalmia Cement, Konark Cement, and Dalmia DSP Cement. Recognised as a leader in the industry, its products are widely utilised in various applications, including oil wells, railway sleepers, and airstrips.
The product category might be a familiar name but your particular product is not. Hence, the intense focus on brand building and positioning. Interestingly most Indian cement brands try to connect with the end consumers using Hindi taglines and TV commercials that are designed to optimise on consumer emotions with subtle messaging.
Position of Various Cement Brands in District - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. This internship report …
There is also a strong positive correlation between Brand ame and Trade shows and exhibition in both Brand A& B. The findings would help the Manufacturers & B2B Ma …
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This document is a chemistry investigatory project on the setting of cement. It describes experiments conducted to study how the strength of cement mixtures changes over time depending on the composition of sand, fly ash, and limestone used. The project contains sections on the aim, introduction to cement and its uses, a literature review on factors …
Since different brands of cement products are increasingly available on the market, consumers can pay due attention to certain features when making their preferences. The brand conveys various elements of the product or service to different people.
The document appears to be a questionnaire given to cement dealers to understand their satisfaction levels with various cement brands. It contains 20 questions seeking information on dealers' preferences, purchasing factors, monthly turnover, satisfaction with company representatives and marketing, delivery and service timelines, product quality …
Effective brand positioning involves being perceived as favorable, different, and credible to consumers. Sales reps can strengthen a brand's position by connecting emotionally with customers, reinforcing differentiating qualities, creating value for customers, and embodying the company's brand values. Creating a strong brand positioning strategy …
This document provides an overview of a summer training report on brand positioning of Ambuja Cement in Bilaspur. It includes an introduction to the cement industry in India, current market scenario, and details about Ambuja Cement Ltd. The report discusses the methodology, analysis, findings, suggestions and conclusions from the training.
The document analyzes the chemical composition of four different brands of Portland cement used in Libya. Chemical analysis was performed using X-Ray Fluorescence spectroscopy. The results showed that the chemical composition values of the cements were within the limits specified by ASTM C150 standards. All the studied cements were …
2. Shah Cement. Company Brief: Shah cement has been one of Bangladesh's leading cement brands for more than 20 years. It is a concern of Abul Khair Group, one of the largest group of companies in Bangladesh. The brand established its dominance in the first year it was launched and consolidated its place in the market as …
As we focus on the current scenario, ers account for almost a larger part of cement consumers, very evidently pointing out that this industry in India has become a brand-conscious segment with a constant need to brand the cement. Brands like JK Cement, UltraTech Cement and ACC deployed 360-degree consumer benefit …
Shah Cement is the largest cement producer in Bangladesh, with an annual production capacity of 5.2 million metric tons. It uses state-of-the-art technology across its production processes to produce high quality cement. Shah Cement has various product lines including Shah Cement Special, Shah Cement Popular, and Shah Cement RMC. It …
Shah Cement secured the award for the "Most Loved Brand" in the cement category. On Saturday, in a ceremony at Pan Pacific Sonargaon "Best Brand Award" has been handed over to the most loved brands of the country. Shah cement has been one of Bangladesh's leading cement brands for more than 20 years.
The cement brands studied and number of consumers who had preferred and used the brands for construction of their house are given in Table 1. The brands of grey cement …
This document provides a summary of a market research project conducted on Prism Cement in Satna, Madhya Pradesh, India. The objectives were to analyze Prism …
The document discusses key concepts around crafting brand positioning, including competitive frames of reference, positioning strategies, points of parity and difference, product life cycles, and modifying products. It provides several discussion prompts for students around analyzing radio/TV stations, public broadcasting systems, airline brand …
This study aimed to identify the effectiveness of positioning strategies for various shampoo brands in Sivasagar district, Assam, India. The researcher conducted a pilot survey to identify the most popular shampoo brands in the area: Tresemme, LÓreal, Sunsilk, Head & Shoulders and Beer shampoo. They then surveyed 100 residents, …
Birla Corporation also produces grey cement with a total capacity of 5.78 million tonnes per year across seven plants. Both companies produce a variety of cement types and have received various quality, efficiency, and environmental certifications and awards for their cement production facilities and operations.
It then provides background on Birla Corporation Limited, including its history, subsidiaries, manufacturing process, distribution channels, and SWOT analysis. The document …
An Analysis of B2B Consumers of Cement Brands in Mumbai: Authors: D. Y. Patil Kamini Khanna: Issue Date: 2022: Publisher: Finance India: Abstract: This study was undertaken to understand the brand positioning of various brands of cement in B2B market & its buying behaviour in Mumbai,Indi a.The Inter co rrela tion matrix was used to stud y the ...
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